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About Rajesh

27. May, 2010 0 Comments

Entrepreneur

Rajesh is the Founder and Principal of Blogworks, a consulting firm, which provides strategic social media solutions to brands and corporates. He is also the Principal Coordinator of IndiaSocial, a knowledge focused community around social media.

He has served on committees for trade associations and as a jury member for prestigious marketing awards.

Consulting

A marketing and communication professional, with 17 years of relevant experience, he has crafted marketing, public relations and digital media strategies for prominent global brands.

A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world.

Writing and Insights

Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications.

His views on the future of marketing, innovation and media are regularly featured in the media and often sought by organisations like Nokia and Microsoft, among others, for their global insights programmes.

Write to him at rajesh.lalwani@blogworks.in or call him on +919810640163

Talks and Workshops

Rajesh is often invited to speak at prominent national and international marketing and communication conferences.

He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding.

He has lectured at top institutions including IIM, Ahmedabad, Goa Institute of Management, Amity and others and enjoys these interactions the most.
Blog

Entering the 6th year today is @blogworks: scaling it up.

26. Dec, 2011 0 Comments

Blogworks completes 5 years today! It has been an intense year – moving to the next orbit requires perseverance, will, and far greater energy. We have as a team shown that we have the will and the skills. Year 5 This is the year that we became a ‘business and an organisation’. We started the... Read more »
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Blogworks, Marketing, Social Media, Social Media India
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The Screenage – genesis; and, Twitter behaviour.

19. Dec, 2011 0 Comments

Sometime earlier this year when a large publishing company and I got speaking about a book, I was clear about what I didn’t want to write – a user’s guide to social media. I had received, and rejected, such an offer earlier. I came up with a concept note on a book, which I gave... Read more »
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facebook, India, Social Media
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The making of a Movement! You will enjoy this TED video, and the learnings.

23. Nov, 2011 0 Comments

If making Movements is your kind of thing, then you might enjoy this TED talk which my colleague Mansi shared with me . The scale of a real Movement maybe much bigger; the effort, time, money required much larger, but the principles are valid. 1. Have the guts Stand out Be prepared to get ridiculed... Read more »
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Derek Sivers, Marketing, Marketing & Communication, Marketing 3.0, Movements, Social Media, TED

Living our culture @blogworks

22. Nov, 2011 0 Comments

It was Swetha’s birthday last week, but some of us, including her, were travelling for an important client task. This is what the team gifted her, instead of the usual cake cutting party that we do in office – which too we did as the clock hit midnight . It touched Swetha’s heart, but also... Read more »
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Blogworks

Fun @ blogworks

02. Nov, 2011 0 Comments

Life at Blogworks has always been as much about having fun, as about working smart and last few weeks have been action packed :. Sharing some images of what the team’s been at: Apart from the existing space, we moved into the 3rd floor premises in our current office building around Diwali (and are already... Read more »
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Blogworks, featured
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