About Rajesh

Entrepreneur

Rajesh is the Founder and Principal of Blogworks, a consulting firm, which provides strategic social media solutions to global brands and corporates. He is also the Principal Coordinator of IndiaSocial, a knowledge focused community around social media which hosts initiatives like the IndiaSocial Summit – India’s largest social media conference.

He has served on committees for trade associations and as a jury member for prestigious marketing awards.

Consulting

A marketing and communication professional, with 18 years of relevant experience, he has crafted marketing, public relations and digital media strategies for prominent global brands.

A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world.

Writing and Insights

Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications.

His views on the future of marketing, innovation and media are regularly featured in the media and often sought by organisations like Nokia and Microsoft, among others, for their global insights programmes.

Write to him at rajesh.lalwani@blogworks.in or call him on +919810640163

Talks and Workshops

Rajesh is often invited to speak at prominent national and international marketing and communication conferences.

He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding.

He has lectured at top institutions including IIM, Ahmedabad, Goa Institute of Management, Amity and others and enjoys these interactions the most.

Facebook and India growth

Jeremy Wagstaff, Chief Technology Correspondent, Asia for Reuters, spoke with me briefly about Facebook’s India prospects (opportunities, obstacles and what they are doing in this market). Here are some points that I shared with him: People usage Facebook has seen aggressive growth and now stands at around 51 million users from India making it an... Read more »
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Beautiful @blogworks handouts that we printed for #indiasocial12

I am a great fan of strategic design; design that is not just pleasing to look at, but serves a strategic purpose. We created these hand-outs for participants at IndiaSocial Summit 2012 and the response to these was fabulous. Sharing them here:        
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Blogworks in news for work with Ford Fiesta #FiestaHotWheels

Blogworks was in news in Afaqs for the recent #fiestahotwheels activity Ford India brings real life experience on F1 track The communication strategy, which revolves around the idea of ‘Real people, real experiences’, saw Ford India bringing the Fiesta experience on the Buddh International Circuit. Based on the fundamental idea of ‘Real experiences’, the initiative... Read more »
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Irreverence and candidness greet @PMOIndia on Twitter.

“Time to unfollow the PMO on Twitter.” proclaims Anant Rangaswami on Firstpost @PMOIndia, the Official Twitter account of the Indian Prime Minister’s office, has been live all of 24 hours on Twitter. “…few days on Twitter, do you think the Government’s been effective?” asks Sunetra Choudhry on NDTV It’s just been a few ‘hours’ more... Read more »
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Entering the 6th year today is @blogworks: scaling it up.

Blogworks completes 5 years today! It has been an intense year – moving to the next orbit requires perseverance, will, and far greater energy. We have as a team shown that we have the will and the skills. Year 5 This is the year that we became a ‘business and an organisation’. We started the... Read more »
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