About

Rajesh is the Founder and Principal of Blogworks, a consulting firm, which provides strategic social media solutions to brands and corporates. He is also the Principal Coordinator of IndiaSocial, a knowledge focused community around social media.

A marketing and communication professional, with 18  years of relevant experience, he has crafted marketing, public relations and digital media strategies for prominent global brands.

As an observer of media and communication trends, he recognised change early and identified social media (the term did not exist back then) impact as early as 2004; he has been helping clients with blog and social media strategies since.

Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications. His views on the future of marketing, innovation and media are regularly featured in the media, and often sought by organisations for their global insights programmes.

Rajesh is often invited to speak at prominent national and international marketing and communication conferences. He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding. He regularly gives guest lectures at universities and enjoy these interactions with his young ‘teachers’ the most.

He has served on committees for trade associations and as a jury member for prestigious marketing awards.

Rajesh has eclectic tastes in life; he loves reiki, trees, yoga, reflexology and tea, just as much as he loves horses, polo (doesn’t play, yet), movies and more…

A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world. Connect with him at rajesh[dot]lalwani[at]blogworks[dot]in.