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To re-instate Allen Solly’s association with colour, and build a niche concept, we conceptualised and created an iPad application that enables users to pick out their favourite garment, and get it dyed the colour of their choice. An extension of the Colour Lab campaign where real people were brought in to represent the face of the brand, this application makes colours the centrepoint.
The application allows the consumer to play matchmaker by picking a garment and colour of their choice. The merchandise will then be custom dyed and delivered to the user within 15 days. The application has been installed across 150 stores and on the brand’s e-commerce website, trendin.com.
A tutorial video has also been created that takes users through the process: