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Get Set! Go! – what I saw + what i expect in 2011

My foreword from India Social Media Report, Edition 2, released 17 December 2010 Even as Blogworks India Social Media Report, Edition 2, implemented this year in association with NM Incite (a Nielsen/ McKinsey company), draws fresh insights from your responses, it validates many previous assessments. Let me talk about changes I have seen, over the... Read more »
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India Social Media Survey, Edition 2 is now LIVE.

I welcome all of you to India Social Media Survey, Edition 2. :) Edition 2 of the survey attempts to understand the nature, and level, of social media usage by businesses and brands in India; channels and impact; objectives and measurement. I would like to thank all our sponsors and partners. Our Presenting Sponsors: itimes.com ; Associate Sponsors: Rocketalk and our good friends at exchange4media; B2B Segment Sponsors: LinkedIn; Our media partners: IndiaSocial (member of our family), Paulwriter and Medianama. All valid participants will get a FREE digital copy of the report summary. Take the survey.
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Write, to get sued – right?

An email that I received this morning from an acquaintance of mine, shared an interesting situation and sought my opinion. I thought it  might be useful to throw this open for comments from the community: Someone this person knows wrote a negative review about a brand, based on a first-hand experience; the brand has challenged... Read more »
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What’s the future of Facebook email? Your thoughts?

Users of Facebook know that its email feature is a very basic one – inbox, sent, updates (from Pages) and now a search feature. But basically, that’s it. Facebook should have a full-featured mail product, say stories; that it is working on it is reported from time-to-time. Obviously Facebook wants to further dent Google’s share... Read more »
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How Facebook could make brand converstions break the ‘wall’ or the future of Facebook brand conversations

In an analytics meeting yesterday, I shared this scenario with the participants and expect this/ would love to see this implemented by Facebook. When asked if they could track and analyse Facebook (or any other private conversation networks') conversations around a brand, teams from any analytics dashboard company typically reply with a weak, yes.
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