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India Social Media Survey, Edition 2 is now LIVE.

I welcome all of you to India Social Media Survey, Edition 2. :) Edition 2 of the survey attempts to understand the nature, and level, of social media usage by businesses and brands in India; channels and impact; objectives and measurement. I would like to thank all our sponsors and partners. Our Presenting Sponsors: itimes.com ; Associate Sponsors: Rocketalk and our good friends at exchange4media; B2B Segment Sponsors: LinkedIn; Our media partners: IndiaSocial (member of our family), Paulwriter and Medianama. All valid participants will get a FREE digital copy of the report summary. Take the survey.
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Write, to get sued – right?

An email that I received this morning from an acquaintance of mine, shared an interesting situation and sought my opinion. I thought it  might be useful to throw this open for comments from the community: Someone this person knows wrote a negative review about a brand, based on a first-hand experience; the brand has challenged... Read more »
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What’s the future of Facebook email? Your thoughts?

Users of Facebook know that its email feature is a very basic one – inbox, sent, updates (from Pages) and now a search feature. But basically, that’s it. Facebook should have a full-featured mail product, say stories; that it is working on it is reported from time-to-time. Obviously Facebook wants to further dent Google’s share... Read more »
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How Facebook could make brand converstions break the ‘wall’ or the future of Facebook brand conversations

In an analytics meeting yesterday, I shared this scenario with the participants and expect this/ would love to see this implemented by Facebook. When asked if they could track and analyse Facebook (or any other private conversation networks') conversations around a brand, teams from any analytics dashboard company typically reply with a weak, yes.
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Dumbing down of engagement, to help social gain scale

Not so long ago comments were the benchmark of participation on social media channels – first on blogs, then on social networks. Comments, however, take thought, intelligence and, of course, time – you’ve got to read the post, fill in your personal details etc.  Therefore, while a comments  help build conversations, perspective, and, depth, they... Read more »
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