Rajesh Lalwani – Brand consulting India, social media and social business strategy, messaging

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum and are likely to reach a crescendo as we get closer.

About the report

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum. Blogworks Most Mentioned Political Leaders is a monthly barometer of public mood and conversations about the top political leaders on social media in India.

The report for September 2013 has now been released and can be downloaded here:

Download the latest edition of the Blogworks India’s Most Mentioned Political Leaders Report – November 2013 here

Earlier editions of the report can be downloaded here:

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – October 2013 here

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – September 2013 here

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – August 2013 here

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – July 2013 here

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – June 2013 here.

Download the edition of the Blogworks India’s Most Mentioned Political Leaders Report – May 2013 here.

Download the first edition of the Blogworks India’s Most Mentioned Political Leaders Report – January-April 2013 here.

We believe, people have to be brought in to change India’s destiny. Can we co-opt the change-maker in all of us and join the movement to create a better future for all of us?

With that core thought we are launching a new content series today, seeding a set of ‘Ideas for India’, for any organisation to take forward, with, or without, our help.

We kick-start the series with ‘Clean India’.

Can cleaning the community lead to a cleansing of the collective conscience and a corruption free country?

See the video and tell us what you think. Share this one liberally.

If you are a brand, corporate, not-for-profit, agency, group of individuals and want to adopt this idea, please feel free to do so. Make it happen.

For many of my generation, Top Gun remains THE cult movie – fighter pilots, good looking guys and girls, winners, the best-of-the best.  I visualised the same when I first conceived Blogworks – the best-of-the-best in our profession, coming together, getting better each day; knowledge and learning at the very center of our journey.

So, Top Gun, as the gamified knowledge and learnings programme happened quite naturally. However, it took a fair amount of effort to see that all team members got a fair opportunity to win points, badges and be celebrated, within, and, outside of the organisation.

From Top Gun Metal, to eventually becoming a Top Gun Instructor  the programme rewards proactive action in acquiring, contributing to and sharing of knowledge (informal and formal), while penalising inaction. Every step forward in our journey towards learning and knowledge adds to points, and no steps forward, are considered a step backwards.

Here’s a video that give you a glimpse. Tell me what you think

Since the site is behind a wall, here is a glimpse into the leaderboard and Top Gun badges. Do you have it in you?

For many of my generation, Top Gun remains THE cult movie – fighter pilots, good looking guys and girls, winners, the best-of-the best.  I visualised the same when I first conceived Blogworks – the best-of-the-best in our profession, coming together, getting better each day; knowledge and learning at the very center of our journey.

So, Top Gun, as the gamified knowledge and learnings programme happened quite naturally. However, it took a fair amount of effort to see that all team members got a fair opportunity to win points, badges and be celebrated, within, and, outside of the organisation.

From Top Gun Metal, to eventually becoming a Top Gun Instructor  the programme rewards proactive action in acquiring, contributing to and sharing of knowledge (informal and formal), while penalising inaction. Every step forward in our journey towards learning and knowledge adds to points, and no steps forward, are considered a step backwards.

Here’s a video that give you a glimpse. Tell me what you think

Since the site is behind a wall, here is a glimpse into the leaderboard and Top Gun badges. Do you have it in you?

Afaqs has quoted Rajesh Lalwani, Founder and Principal, Blogworks on a  feature which talks about Tata Nano’s new ad. The article also mentions Blogworks IndiaAuto Social Index June 2013.

Read the full article here