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New visual identity for @blogworks

We’ve been working on strengthening the visual language for the company for a while now and today I am delighted to share with you the new look blogworks An important question, when it came to blogworks, was also whether we should re-brand the offering itself to adopt another name? Some people, including some of us,... Read more »
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The Hindu: In India, civil and political movements warm to social media

I was quoted in this story – full text below: Facebook and Twitter hum with conversation on corruption, Lokpal. There is no shying away from a conversation these days. Certainly not, when it is happening online. If recent trends are anything to go by, Indian netizens are getting all too vocal on social networks such... Read more »
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In the News 2011: e4m and Deccan Chronicle

Exchange4Media, 8 April 2011 Top 3 mistakes brands make Rajesh Lalwani, Founder and Principal, Blogworks, said, “They don’t always think about how their social media presence connects with the consumer.” This connection is what provides value to social media in the first place, he added. Deccan Chronicle, 5 April 2011 The social way to sell... Read more »
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Download your free copy of the India Social Media Report – Edition 2

We had been getting many requests for digital copy of the India Social Media Report, Edition 2.  The wait is now over. So,  if you are an Agency or an Organisation using or planning to use social media, download your free copy . Jointly prepared by Blogworks and NM Incite (a Nielsen/ McKinsey Company) basis... Read more »
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India Triple Play video feature

This interview of mine was published by India Triple Play.com – a project to talk, debate, discuss and learn about triple play (voice, data and video) and other related technologies like broadband and IPTV, in India – in it’s entrepreneurs series. Tell me what you think
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