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The Screenage – genesis; and, Twitter behaviour.

19. Dec, 2011 0 Comments

Sometime earlier this year when a large publishing company and I got speaking about a book, I was clear about what I didn’t want to write – a user’s guide to social media. I had received, and rejected, such an offer earlier. I came up with a concept note on a book, which I gave... Read more »
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facebook, India, Social Media
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The Hindu: In India, civil and political movements warm to social media

21. Aug, 2011 0 Comments

I was quoted in this story – full text below: Facebook and Twitter hum with conversation on corruption, Lokpal. There is no shying away from a conversation these days. Certainly not, when it is happening online. If recent trends are anything to go by, Indian netizens are getting all too vocal on social networks such... Read more »
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Blogworks, facebook, News, Social Media
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Facebook India upping monetisation stakes

07. Jun, 2011 0 Comments

Indications are that Facebook India is  upping stakes on the monetisation front in India. David Fischer, VP of Advertising and Global Operations, Facebook  was in India for Ad:Tech recently and in our brief meeting, on the sidelines of the event, we discussed prospects, and impediments, for advertising and marketing revenues from India. Facebook had already... Read more »
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Advertising, David Fischer, facebook, India, Kirthiga Reddy, Marketing & Communication, Social Media

In the News 2011: e4m and Deccan Chronicle

11. Apr, 2011 0 Comments

Exchange4Media, 8 April 2011 Top 3 mistakes brands make Rajesh Lalwani, Founder and Principal, Blogworks, said, “They don’t always think about how their social media presence connects with the consumer.” This connection is what provides value to social media in the first place, he added. Deccan Chronicle, 5 April 2011 The social way to sell... Read more »
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Blogworks, deccan chronicle, exchange4media, facebook, News, rajesh lalwani, social commerce, Social Media

Indian Rupee symbol page on Facebook

19. Jul, 2010 0 Comments

There has been a lot of interest around the recently adopted symbol for the Indian Rupee.

With the twin objective of helping spread the word, and, as an experiment to see how users themselves drive a community, I started a community page on Facebook around it 3 days ago – http://facebook.com/indiarupee – the page is seeing great traction and conversations are building up.

Do join in…

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facebook, India, Rupee Symbol, Social Media