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The Hindu: In India, civil and political movements warm to social media

I was quoted in this story – full text below: Facebook and Twitter hum with conversation on corruption, Lokpal. There is no shying away from a conversation these days. Certainly not, when it is happening online. If recent trends are anything to go by, Indian netizens are getting all too vocal on social networks such... Read more »
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Facebook India upping monetisation stakes

Indications are that Facebook India is  upping stakes on the monetisation front in India. David Fischer, VP of Advertising and Global Operations, Facebook  was in India for Ad:Tech recently and in our brief meeting, on the sidelines of the event, we discussed prospects, and impediments, for advertising and marketing revenues from India. Facebook had already... Read more »
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In the News 2011: e4m and Deccan Chronicle

Exchange4Media, 8 April 2011

Top 3 mistakes brands make

Rajesh Lalwani, Founder and Principal, Blogworks, said, “They don’t always think about how their social media presence connects with the consumer.” This connection is what provides value to social media in the first place, he added.

Deccan Chronicle, 5 April 2011

The social way to sell

Rajesh Lalwani, of Blogworks, a social media consulting firm, concurs, “There has been a dramatic shift in the dynamics of business, thanks to social media. Now, irrespective of what the brand is claiming about its credentials, the consumer himself can go on a social media platform and share his experiences. There is much more to social media than just generating a buzz. It is also about striking a chord, creating a resonance with stakeholders.”

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Indian Rupee symbol page on Facebook

There has been a lot of interest around the recently adopted symbol for the Indian Rupee.

With the twin objective of helping spread the word, and, as an experiment to see how users themselves drive a community, I started a community page on Facebook around it 3 days ago – – the page is seeing great traction and conversations are building up.

Do join in…

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