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The Screenage – genesis; and, Twitter behaviour.

19. Dec, 2011 0 Comments

Sometime earlier this year when a large publishing company and I got speaking about a book, I was clear about what I didn’t want to write – a user’s guide to social media. I had received, and rejected, such an offer earlier. I came up with a concept note on a book, which I gave... Read more »
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facebook, India, Social Media
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Business Today: Cooling virtual tempers

17. Sep, 2011 0 Comments

Business Today did a story on how: Customers are turning to social media to make companies accountable for lapses in service. I was quoted a few places in the story. Here are some comments I shared: 1. In turn, many companies have hired special handlers to respond to irate online messages. “Social media matters now,... Read more »
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Business Today, India, News, Social Media

Facebook India upping monetisation stakes

07. Jun, 2011 0 Comments

Indications are that Facebook India is  upping stakes on the monetisation front in India. David Fischer, VP of Advertising and Global Operations, Facebook  was in India for Ad:Tech recently and in our brief meeting, on the sidelines of the event, we discussed prospects, and impediments, for advertising and marketing revenues from India. Facebook had already... Read more »
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Advertising, David Fischer, facebook, India, Kirthiga Reddy, Marketing & Communication, Social Media

Willful participants in a ‘social media revolution’ – learnings series 1

12. Apr, 2011 0 Comments

We’ve all experienced the frenzy surrounding ‘India Against Corruption’ episode led by Anna Hazare. Among other things, it has also been termed as the coming of age for social media in India. I think if anything at all, then, more than ever, it highlights my fears of possible misuse of the medium. The possible misuse,... Read more »
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India, Social Media
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Download your free copy of the India Social Media Report – Edition 2

06. Apr, 2011 0 Comments

We had been getting many requests for digital copy of the India Social Media Report, Edition 2.  The wait is now over. So,  if you are an Agency or an Organisation using or planning to use social media, download your free copy . Jointly prepared by Blogworks and NM Incite (a Nielsen/ McKinsey Company) basis... Read more »
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Blogworks, featured, India, nm incite, Research, Social Media
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