Rajesh Lalwani - Entrepreneur; marketing, branding and communication insights | Category Archive

Willful participants in a ‘social media revolution’ – learnings series 1

12. Apr, 2011 0 Comments

We’ve all experienced the frenzy surrounding ‘India Against Corruption’ episode led by Anna Hazare. Among other things, it has also been termed as the coming of age for social media in India. I think if anything at all, then, more than ever, it highlights my fears of possible misuse of the medium. The possible misuse,... Read more »

India, Social Media

Anna Hazare, Blogworks

Download your free copy of the India Social Media Report – Edition 2

06. Apr, 2011 0 Comments

We had been getting many requests for digital copy of the India Social Media Report, Edition 2. The wait is now over. So, if you are an Agency or an Organisation using or planning to use social media, download your free copy . Jointly prepared by Blogworks and NM Incite (a Nielsen/ McKinsey Company) basis... Read more »

Blogworks, featured, India, nm incite, Research, Social Media

Blogworks, Social Media Report

The left foot that seems right.

09. Jan, 2011 0 Comments

Often in work, as in life, we are focusing too much on correcting people’s weaknesses, where it might be more rewarding to focus on existing strengths instead. Great coaches seem to understand that. My dear friend G Rajaraman, one of our most experienced sport journalists, recently invited me to a group discussion titled Indian Football... Read more »

Blogworks, Diego Maradona, Football, Hugh Kim Lewis, Ideas, India

Blogworks, G Rajaraman

Satyagrah in a Peepli Live show

15. Aug, 2010 0 Comments

Date: 15 August 2010

Location: A prestigious cinema hall in Delhi NCR

Occasion: Late afternoon show of Peepli Live

Event: The movie has just started and already a bunch of rowdy guys are spoiling the fun by indulging in needless chatter and catcalls. It continues for a bit, until a gentleman somewhere close to the gang stands up in protest – it seems that the miscreants started smoking – a couple of other people join in to support; they engage the gang in a heated exchange and request anyone else whose movie experience is being compromised to stand up too. Within seconds, a majority of the audience are on their feet. Tables have turned, the gang is outnumbered. Cinema staff appears and the miscreants are escorted out.

A few minutes of the movie are lost, but everyone goes back to watching the movie, without further interruptions.

Learning: When honest people do come together, they are a formidable force.

culture, India, Peepli Live, Trends

Blogworks

India’s answer to Oldspice?

23. Jul, 2010 0 Comments

I expect most readers of this blog to be familiar with the Old Spice “The man your man could smell like” ad and viral videos (for the uninitiated, the ad by Wieden & Kennedy Portland took this year’s Cannes Film Lions Grand Prix)