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The Screenage – genesis; and, Twitter behaviour.

19. Dec, 2011 0 Comments

Sometime earlier this year when a large publishing company and I got speaking about a book, I was clear about what I didn’t want to write – a user’s guide to social media. I had received, and rejected, such an offer earlier. I came up with a concept note on a book, which I gave... Read more »
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facebook, India, Social Media
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The making of a Movement! You will enjoy this TED video, and the learnings.

23. Nov, 2011 0 Comments

If making Movements is your kind of thing, then you might enjoy this TED talk which my colleague Mansi shared with me . The scale of a real Movement maybe much bigger; the effort, time, money required much larger, but the principles are valid. 1. Have the guts Stand out Be prepared to get ridiculed... Read more »
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Derek Sivers, Marketing, Marketing & Communication, Marketing 3.0, Movements, Social Media, TED

Business Line: Dell picks online ambassadors to boost client relations

17. Sep, 2011 0 Comments

Business Line recently did a post on Dell’s social media programme. When the journalist who wrote the piece reached out, I was excited to be a part of the story as I had recently been a part of the Dell Unconference in Bangalore. However the story went on to quote me incorrectly. I have written... Read more »
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Business Line, Dell India, DellSTUblr, News, SMAC, Social Media

Business Today: Cooling virtual tempers

17. Sep, 2011 0 Comments

Business Today did a story on how: Customers are turning to social media to make companies accountable for lapses in service. I was quoted a few places in the story. Here are some comments I shared: 1. In turn, many companies have hired special handlers to respond to irate online messages. “Social media matters now,... Read more »
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Business Today, India, News, Social Media

The Hindu: In India, civil and political movements warm to social media

21. Aug, 2011 0 Comments

I was quoted in this story – full text below: Facebook and Twitter hum with conversation on corruption, Lokpal. There is no shying away from a conversation these days. Certainly not, when it is happening online. If recent trends are anything to go by, Indian netizens are getting all too vocal on social networks such... Read more »
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Blogworks, facebook, News, Social Media
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