Tag Archives: Blog

Launching the new look Blogworks site and blog

Welcome to the new look, new everything, Blogworks business site and blog.

From the very start, of this redesign project, we were clear that we needed someone with the sensitivity to see this as a strategic investment into our future, and not a mere design and development project. We are delighted with the results that the collaborative effort between us and my friend Sameer, who runs Brand New, have achieved.

My friend Guru, who designed the original Blogworks site, has been advising us too, regarding some back-end issues. It’s all done now and here we are – please tell us if you like what you see.

The key changes you might notice:

  1. First of all, we are now on WordPress, which gives us far more flexibility and control on our content – the result is sharper messaging focus, with fewer sections and crisper content, clearly articulating our offerings and differentiation
  2. The home page is now driven by calls for action, whether it a prompt to engage with us in a business discussion or a link sharing valuable content
  3. In a big change, the blog now aggregates writings by ALL of us, and not by me alone. We have a talented and growing team – people with great ideas and insights. So it makes perfect sense to aggregate everyone’s content on the main blog, and create a unique blog page for all contributors, including me. Our signature caricatures showcase our ability to take things, and ourselves lightly besides giving the blog a unique, personal touch. Check them out. As always, Amita has got her hand up in question; Rajika has chosen colour; Swetha has colourful bricks? See them all 🙂 .
  4. Most importantly, we have been able to ensure that the site retains  OUR unique character

We are very comfortable with the space and its energy. What do you think? We would appreciate your feedback about  the site design and its structure, and would work upon items that add value.

Thank you once again Sameer and Guru for your work on this project.  Thank you all friends who gave us inputs on  early cuts of the site – they were extremely valuable – we are grateful

Please continue sending your good wishes our way 🙂


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Blogworks™ Ad Affiliate Network


Blogworks™ Ad Affiliate Network is committed to connecting influential bloggers with relevant advertisers/marketers and vice versa.
Micro Marketing is the acknowledged way forward for many a brand today. Many individual publishers today enjoy as much credibility, and sometimes reach, as traditional media and marketers are beginning to see value in associating with them.
However, blog advertising, isn’t necessarily the same as mainstream advertising – it doesn’t have to be; maybe it shouldn’t even be…
Reasons are many: where mainstream online ads are mostly focused on numbers and clicks, advertising on blogs and independent author sites may need to focus on brand associations and sponsorships with the site, its popular properties; widgets and other creative and dynamic ways of reaching the audience.
An injudicious focus on plain numbers and traffic, on these neo-publishing platforms, usually leads to disappointment for both the advertiser and the publisher – certainly the publisher.
For example, a blog with page views running into millions is no-brainer, but what is the value of a top research scientist’s blog – read in-turn only by a few hundred other scientists – as a recruitment ad vehicle for a research lab? Or to build traction with that community? We think very high – focus on pure numbers, in this case, is not that important. On the other hand a youth blog will perhaps need numbers to support it’s advertising claim. Both publishers are valuable, but need different approaches.
Similarly credibility matrix’ that are purely based on just ‘number of links’ can often be misguiding – it is not lost upon any of us how easy it is to generate fake links.
That’s where the Blogworks™ Ad Affiliate Network comes in:
What’s in it for blog writers and publishers!

  1. No worries – you write; we market
  2. Creative options – we deploy our past learnings
  3. Transparent deals – we value your content and effort
  4. Choices – does advertising in traditional media compromise credibility, it doesn’t ‘have to’. You stay in control, you choose

What’s in it for the advertisers/ marketers!

  1. Influencers – high-quality; hand-picked
  2. Bouquet Offerings – by verticals/ readership/ geographies
  3. Single Window – so you could painlessly participate in blogs/ social media
  4. Risk free – many options, reduced impact in case of dropouts

If you wish to register your blog into the programme, fill in these details on and send across, with subject line – Enroll for Ads. Feel free to tell your friends too.
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We are constantly learning and participating, join in with us.
Disclaimer: Please note:
This is not a ‘pay-per-post offer’ and wouldn’t infringe upon your editorial integrity.
Writing in to us doesn’t necessarily ‘include’ you into the panel or guarantee any advertising

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