Tag Archives: Blogworks

We are 9 today and it’s time to b:refreshed.

It’s Christmas, 2006. I have spent the night sitting up on my bed, working alongside my developer (he’s located in Goa), finalising the www.blogworks.in website. We need to go live tomorrow as our ‘Blog the Talk’ collaborative series of chats with experts goes live on the site and hits the stand simultaneously in Impact magazine – a first (blogs weren’t considered credible by mainstream media back then).

Today as I punch this post, news breaks on Twitter first; storytelling, big data, UX/ UI, native apps, mCommerce are common marketing parlance. Digital is mainstream; social media is new oxygen; real-realtime is no longer just a grand statement but an everyday reality; but also from an engagement medium digital is fast becoming reach led; one-to-one conversations have already given way to conversations driven by share-worthy content/ initiatives.

2014 was a year of dramatic change, again. We reconfigured ourselves from a strategy and insights led firm to becoming an integrated offering with design, content creatively packaging our business impact led foundation.

The Blogworks Most Mentioned Political Leaders Report that we brought out for an astounding ‘13 months’, in the run-up to #Election2014, became THE most followed report-card around social conversations on the subject – 187 political leaders; over 31 million conversations tracked; segmented by themes; 13 months, featuring 18 months of political conversations; nearly 45 days of near real-time daily dashboards. Back-breaking, but worth every moment.

The Blogworks IndiaAuto Social Index became the currency leaderboard for the auto industry in the four-wheeler segment we tracked.

We are nine today and it’s time to b:refreshed.

Today, brands are looking at digital to drive marketing innovation and that’s what we are going to deliver. As conversation specialists we’re engaging consumers through brilliant stories powered by digital technologies. Our rich insights and effective strategies have helped our global clients keep their digital, social and mobile programmes and campaigns sharply focused on business outcomes. It’s all going to be about digital innovation.

With digital innovation in our heart, we are creating brands of the future.

The making of brilliant brand campaigns, and we say ‘Amen’ to that.

Let’s kickstart 2015 by taking a peek into 11 tips that will help you win digital in 2015.

  1. b shareworthy
  2. b real
  3. b iterative
  4. b the futurist
  5. b in control
  6. b one
  7. b simple
  8. b mobile
  9. b personal
  10. b social
  11. b on guard

Tell us what you think. Stay in touch.

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We are 9 today and it’s time to b:refreshed.

It’s Christmas, 2006. I have spent the night sitting up on my bed, working alongside my developer (he’s located in Goa), finalising the www.blogworks.in website. We need to go live tomorrow as our ‘Blog the Talk’ collaborative series of chats with experts goes live on the site and hits the stand simultaneously in Impact magazine – a first (blogs weren’t considered credible by mainstream media back then).

Today as I punch this post, news breaks on Twitter first; storytelling, big data, UX/ UI, native apps, mCommerce are common marketing parlance. Digital is mainstream; social media is new oxygen; real-realtime is no longer just a grand statement but an everyday reality; but also from an engagement medium digital is fast becoming reach led; one-to-one conversations have already given way to conversations driven by share-worthy content/ initiatives.

2014 was a year of dramatic change, again. We reconfigured ourselves from a strategy and insights led firm to becoming an integrated offering with design, content creatively packaging our business impact led foundation.

The Blogworks Most Mentioned Political Leaders Report that we brought out for an astounding ‘13 months’, in the run-up to #Election2014, became THE most followed report-card around social conversations on the subject – 187 political leaders; over 31 million conversations tracked; segmented by themes; 13 months, featuring 18 months of political conversations; nearly 45 days of near real-time daily dashboards. Back-breaking, but worth every moment.

The Blogworks IndiaAuto Social Index became the currency leaderboard for the auto industry in the four-wheeler segment we tracked.

We are nine today and it’s time to b:refreshed.

Today, brands are looking at digital to drive marketing innovation and that’s what we are going to deliver. As conversation specialists we’re engaging consumers through brilliant stories powered by digital technologies. Our rich insights and effective strategies have helped our global clients keep their digital, social and mobile programmes and campaigns sharply focused on business outcomes. It’s all going to be about digital innovation.

With digital innovation in our heart, we are creating brands of the future.

The making of brilliant brand campaigns, and we say ‘Amen’ to that.

Let’s kickstart 2015 by taking a peek into 11 tips that will help you win digital in 2015.

  1. b shareworthy
  2. b real
  3. b iterative
  4. b the futurist
  5. b in control
  6. b one
  7. b simple
  8. b mobile
  9. b personal
  10. b social
  11. b on guard

Tell us what you think. Stay in touch.

Twitter Facebook Email

11 tips that will help you win digital in 2015

We got together, and spoke with a few brand leaders on what can brands do to refresh their brand stories in 2015.  Take a peek:

b-shareworthy

Content as a driver of conversations – no matter whether it is print, or radio, or TV, or digital, all content will be focussed on driving conversations on digital. Digital, powered by its inherent virality, and backed by fast-growing media spends, will be the reach multiplier for campaigns. Interestingly we wil also see campaigns that go viral then splashed on other media for ‘even more mass’ reach (and even more virality online).

b-real 

The return of ‘Real’ to real-time content – real depth and impact/ real brand stories (for publishers and marketers respectively), and not just need for speed and sexy copy, make a comeback as readers get wary of what lies beyond land-grabbing and link-baiting techniques of publishers and marketers, which ran amok all through 2014. 

b-iterative

Iterative Content – Plot.Plan.Write.Repeat. Powered by technology, quick analysis of real-time conversations and trends on-the-go, content creation and curation by marketers will finally deliver iterative content – changing plots, outcomes et al. Stories that breathe. 

b-in control

Owned Digital Assets make a comeback – from “Why do I need a website of my own when I am on Facebook?”, back to owned content platforms and native mobile apps. The need to connect, as also owning data, insights, and customers, is getting brands to invest again into owned assets. The trend will only gain further strength in 2015.

b-the futurist

Future-gazing will be in demand – the ability to look down the world with zoom lenses, zooming back up; seeing patterns which others cannot and connecting invisible dots, in near-real time, and deliver actionable insights. Elections 2014 were only the beginning of what 2015 will bring in terms of rich insights. Lazy ‘command centres’ driven by lost humans, will be replaced by high precision, fast technology and expert recommendation by domain experts. A combination of listening, asking and rich profiling will come to fore. 

b-one

Integration – one experience across devices and across customer life-cycle; integration of information from across crm, retail, social, search, mobile. Non-textual data in form of patterns of clicks, location, personal stats, along with conversations will just be be some data to make sense of. Marketing will be more and more a science. The challenge will be…(the next one says it all)

b-simple

Simple, real, frequent – Brands will have to simplify their stories to rise above the noise and give customers a platform from which to engage with the brand and associated experiences.

 

blogworks - infographic

b-mobile

Mobile, all the way: mContent to mCommerce was the shift that 2014 saw and already 50% of eComm sales are said to be coming from the mobile. Smartphones, internet penetration, payment wallets 2015 might see seamless purchase experience from the mobile and 70% of e-commerce sales will soon come via smartphones, they say. The new wallet is in your pocket.

b-personal

Move over engagement, customer will be at the heart of product customisation – the era of mass customisation is here, as customers look for personalisation at every level. My signature on everything.

b-social

Social is the new oxygen , the primary filter of everything digital – social banking, to the buy button on social networks. Are you liking it baby?

b-on guard

And who will protect your digital mansions? As digital goes mainstream, asset security will become paramount. At risk, the customer and the brand- data theft, identity hijack – 2015 will see the need and creation of newer processes and norms.

Also thanking Anoop, Simeran, Ravi and Manohar for their valuable inputs:

“Brands have to simplify their stories to rise above the noise and give customers a platform from which to engage with the brand and associated experiences.” 

Anoop Prakash, Managing Director, Harley-Davidson India

“We all need to think harder. One of the laziest things to do is to cash in on an existing trend and not experiment with something new.” 

Simeran Bhasin, Chief Marketing Officer, Wildcraft

“50% of transactions on our site happen through mobiles today as compared to 10% a year back.”

Ravi Vora, Senior Vice President (Marketing), Flipkart

“Communication will need to be made simple and hard hitting to be able to break through the clutter and appeal straight to the heart of the TG. And it would need to be delivered where he / she would see it the most. This is the crux of good communication.

Manohar Bhat, Vice President (Marketing), Maruti Suzuki India Ltd

Want to capture the whole experience? Visit http://2015.blogworks.in - go on, b:refreshed.

 

 

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Download your copy of the IndiaAuto Social Index, August 2014 edition

The Blogworks IndiaAuto Social Index, August 2014 edition is now available for download to auto brands and agencies.

Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact.

The report features 37 brands in the 4 wheeler consumer vehicle segment.

  • Top auto brands by mentions
  • Top brands by Brand Vibrancy Index (BVI)
  • How sentiment has shifted for your brand over time
  • How vibrant your brand is, in comparison to your competitors
  • Category summaries and key conversation drivers

Download the abridged version of the report by filling the form below:

[contact-form-7 id="1560" title="Contact form 1"]

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Download your copy of the IndiaAuto Social Index, July 2014 edition

The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies.

Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact.

The report features 37 brands in the 4 wheeler consumer vehicle segment.

  • Top auto brands by mentions
  • Top brands by Brand Vibrancy Index (BVI)
  • How sentiment has shifted for your brand over time
  • How vibrant your brand is, in comparison to your competitors
  • Category summaries and key conversation drivers

Download the abridged version of the report by filling the form below:

[contact-form-7]
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