Tag Archives: Blogworks

Irreverence and candidness greet @PMOIndia on Twitter.

28. Jan, 2012 0 Comments

“Time to unfollow the PMO on Twitter.” proclaims Anant Rangaswami on Firstpost @PMOIndia, the Official Twitter account of the Indian Prime Minister’s office, has been live all of 24 hours on Twitter. “…few days on Twitter, do you think the Government’s been effective?” asks Sunetra Choudhry on NDTV It’s just been a few ‘hours’ more... Read more »
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Entering the 6th year today is @blogworks: scaling it up.

26. Dec, 2011 0 Comments

Blogworks completes 5 years today! It has been an intense year – moving to the next orbit requires perseverance, will, and far greater energy. We have as a team shown that we have the will and the skills. Year 5 This is the year that we became a ‘business and an organisation’. We started the... Read more »
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Blogworks, Marketing, Social Media, Social Media India
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The Screenage – genesis; and, Twitter behaviour.

19. Dec, 2011 0 Comments

Sometime earlier this year when a large publishing company and I got speaking about a book, I was clear about what I didn’t want to write – a user’s guide to social media. I had received, and rejected, such an offer earlier. I came up with a concept note on a book, which I gave... Read more »
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facebook, India, Social Media
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The making of a Movement! You will enjoy this TED video, and the learnings.

23. Nov, 2011 0 Comments

If making Movements is your kind of thing, then you might enjoy this TED talk which my colleague Mansi shared with me . The scale of a real Movement maybe much bigger; the effort, time, money required much larger, but the principles are valid. 1. Have the guts Stand out Be prepared to get ridiculed... Read more »
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Derek Sivers, Marketing, Marketing & Communication, Marketing 3.0, Movements, Social Media, TED

Living our culture @blogworks

22. Nov, 2011 0 Comments

It was Swetha’s birthday last week, but some of us, including her, were travelling for an important client task. This is what the team gifted her, instead of the usual cake cutting party that we do in office – which too we did as the clock hit midnight . It touched Swetha’s heart, but also... Read more »
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