Tag Archives: exchange4media

IndiaSocial™Case Challenge is now live – time to see the depth of social media work in India.

It’s amazing how much time working out details of ‘seemingly’ easy things can take. Finally, after a couple of weeks of ‘in-the-making’ the IndiaSocial™Case Challenge that we’ve been busy coordinating is now ‘live’. My sincere thanks to exchange4media and impact Weekly for partnering with the initiative.
Open from 3 February 2010, through 28 February 2010 (IST), the IndiaSocial™ Case Challenge invites submissions of their social media work in India, from brands, private and government organisations, not-for-profits, media bodies, celebrity brands…

  1. Top 3 cases, as selected by the judging panel, will get featured in impact Weekly and also get an opportunity to present their case at a future event hosted by IndiaSocial
  2. Top 10 case-studies will be featured on IndiaSocial.in under a special Gold Class section
  3. Both short-term projects and longer term strategic work can be submitted to win under respective categories

On the judging panel are some of the most credible names in social media and journalism:
1. Dina Mehta, Co-Founder & Head of Research, Mosoci
2. George Skaria, Founder, ThoughtSpring and Former Editor, Indian Management
3. Kiruba Shankar, CEO, Business Blogging
4. Peter Griffin, Editor, Caferati; co-founder SEA-EAT and the World Wide Help Group
5. Pradyuman Maheshwari, Group Editor, exchange4media Group
6. Yours truly.
To ensure complete transparency and freedom from bias, any judge/judges will not rate an entry basis there/ their organisations involvement in a submitted case-study.
While we will share judging criteria along with declaration of winners, some of the factors that judges would be looking for consist:

  1. Clarity of objectives
  2. Alignment of results with goals
  3. Rigour in measurement
  4. RoI
  5. Stakeholder engagement
  6. Innovation & differentiation
  7. Delight factors

More about the initiative here.
I am hoping to see some great case-studies in the @IndiaSocial Case Challenge that will convince me that there is more to all the social media talk than mere hype.

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Advertising Age's David Klein on why marketers don't need media, and more thoughts…

I spent a good part of the day at a bunch of exchange4media initiatives, starting with the Pitch CMO Summit , followed by an Impact One-on-one between Advertising Age’s Publishing and Editorial Director David Klein and Madison World‘s Chairman and MD Sam Balsara.
Later in the evening Pitch magazine felicitated 25 top marketers (actually 28) in an award ceremony.
I was able to spend some time with Sam about the social media journey in India. He had some brilliant suggestions but the key takeaway for me was that ‘we’ – active participants in the social media space – are focusing a lot of energy on trying to ‘convert the converted’, whereas the task may lie elsewhere.
I was also able to spend a useful few minutes with David.
Do read the proceedings of the day’s happenings on exchange4media. I am sharing below some extremely valuable assessment/ tips on the digital space (in the US) that David shared with the audience, before the one-on-one.

  1. Marketers as media owners – via the databases, online communities they own, giving them the power/ opportunity to circumvent mainstream media companies
  2. Radical transparency – angry customers can impact brands – we are talking hard hits on stock exchange – case in point the United Breaks Guitars which impacted United Airlines’ stock. Similarly positive impact through customer endorsements
  3. Global Meritocracy – both bad, and, good work will find its way across continents. Cases in point Burger King’s controversial Goddess Lakshmi Ad; Piano Stairs by Volkswagen, respectively
  4. Crowd-sourcing
  5. Social Media and the feedback loop – click here if you are not clear about this
  6. Vendor relationship management – not a big trend yet, but as part of social business, collaborative/ social technologies are bringing many stakeholders together
  7. Location based marketing
  8. The rise of the creative technologist- creative minds who understand/ can leverage technology will be in demand

I agree with David on all counts. What about you?
For those of you who still haven’t seen the Piano Stairs video, here you go 🙂 – enjoy.

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Releasing 'India Social Media Survey Report – Edition 1' in digital format.


The wait is finally over…
We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase at socialmediasurvey@blogworks.in and we will forward them to the e4m team).
However, keeping with our promise of sharing knowledge for the benefit of the community and marketers, we are today releasing an online version of the survey findings! 🙂
The Social Media Survey Report- Edition 1 attempts to capture insights and learnings from Corporates and Marketers of India, to get a sense of what’s really happening on the ground in the rapidly evolving social media environment.
Results and analysis will surely help understand how peers, from across India, view social media (SM) impact on marketing & communication. This will allow the industry to benefit from shared insights and make for educated decisions.
The survey , undertaken by us jointly with exchange4media.com in Dec 2008 & Jan 2009, takes a deep dive into questions that matters to all of us:

  1. Does Social Media enjoy credibility?
  2. Does Social Media impact business?
  3. Is Social Media based used as a sales tool? Or as a buzz tool? Or for engagement?
  4. Do you believe that Social Media impacts purchase decisions?
  5. Do marketers understand Social Media?
  6. What about Agencies? Do they?
  7. Are clients spending money on Social Media?
  8. Do they intend to? 🙂
  9. What are the top metrics that marketers believe in, while calculating RoI
  10. And much more…

Find out what our respondents said? Were you one of them? 🙂 Some sample slides are here:

You can download the full report by going here. Hope you find it useful.
Do share your feedback and any errors you might notice, by writing to us at socialmediasurvey@blogworks.in

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India Social Media Survey Report – Edition 1

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