Tag Archives: Fun

My fun presentation at Pune

I was invited by ISB&M, a marketing and communication school, to speak with the incoming batch at their Pune campus. I decided to weave a story around some of my past tweets and use them as prompts for my talk. Sharing the presentation with you…enjoy, don’t take things too seriously; and if you do decide... Read more »
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Taking things lightly @Blogworks

We take our work very seriously, but being at Blogworks is fun. These caricatures make our email signatures and go on a wall in the office. Tell us what you think 🙂

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Push comes to Chase – entrepreneurial journeys

If you are an entrepreneur, you might be able to relate to this slide-show. Let me know what you think 🙂

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Total Gadha

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Irreverence is not really an attitude commonly used by educational institutes to position themselves, so this signage caught my attention immediately. For our overseas readers, we are talking about the URL – Total Gadha translated into English means Total Donkey – a fun way, perhaps, for the candidates to describe themselves before they join the institute which prepares them for CAT, GMAT etc.
Can’t say that I don’t like it – thought it was fun. However, one look at the website tells that they haven’t really carried the ‘irreverence’ logic beyond just the name and the mascot graphic as everything else is pretty mundane and straightforward.
Ironically, the name of the institute – Tath?gat – itself is associated with Buddha.

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Just Now

I just got back from gurgaon where I was dining along with family and two interesting thoughts I wanted to share:

  1. We decided to eat at Nirula’s today – the meal was wholesome and nice. Just as I was finishing, I told my girlfriend that I will open a restaurant someday where we’ll serve food for free. We’ll call it ‘free diner’ or something. So why will we serve food for free? And how will we make money?
    Well, I believe, in a consumerist society a substantial chunk of revenues, going forward, would come from promotions, advertising, etc. But the thought that struck me today was that we will allow a select guest profile to consume a portion of any one item for free. In return, the guest would help us fill a detailed survey report for a client’s brand.
    My girlfriend gave a disapproving look and said, “Would we get the relevant customer profile?” Valid question, I thought and discounted it by saying that as an example, the mall environment where the restaurant might be located will act as a natural filter to audience profile. But would this audience WANT free food??
    Hasn’t it been tried before?
    In fact, it makes me wonder what stops the telecom service providers to immediately start a separate revenue stream for themselves, with a built in pay back for the customer, with regular (but not overwhelming), short, one question survey service to an opt-in customer base. For a certain number of surveys that I am required to reply to per month, I get a certain value of my mobile bill added as talk time.
  2. On the way back home, we passed ‘American Express Campus’. About a dozen workers equipped with pulleys and ropes were installing a large American Express logo cut-out. The office, I could see from the transparent glass facade, was busy working the night shift. Wasted opportunity, I thought.
    Why not get everyone out, make some noise, celebrate, get the team to put up the logo together. Pictures and stories would keep everybody busy for the next few days, and it would become a memory to cherish.
    What do you think?

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