Tag Archives: Report

Releasing 'India Social Media Survey Report – Edition 1' in digital format.


The wait is finally over…
We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase at socialmediasurvey@blogworks.in and we will forward them to the e4m team).
However, keeping with our promise of sharing knowledge for the benefit of the community and marketers, we are today releasing an online version of the survey findings! 🙂
The Social Media Survey Report- Edition 1 attempts to capture insights and learnings from Corporates and Marketers of India, to get a sense of what’s really happening on the ground in the rapidly evolving social media environment.
Results and analysis will surely help understand how peers, from across India, view social media (SM) impact on marketing & communication. This will allow the industry to benefit from shared insights and make for educated decisions.
The survey , undertaken by us jointly with exchange4media.com in Dec 2008 & Jan 2009, takes a deep dive into questions that matters to all of us:

  1. Does Social Media enjoy credibility?
  2. Does Social Media impact business?
  3. Is Social Media based used as a sales tool? Or as a buzz tool? Or for engagement?
  4. Do you believe that Social Media impacts purchase decisions?
  5. Do marketers understand Social Media?
  6. What about Agencies? Do they?
  7. Are clients spending money on Social Media?
  8. Do they intend to? 🙂
  9. What are the top metrics that marketers believe in, while calculating RoI
  10. And much more…

Find out what our respondents said? Were you one of them? 🙂 Some sample slides are here:

You can download the full report by going here. Hope you find it useful.
Do share your feedback and any errors you might notice, by writing to us at socialmediasurvey@blogworks.in

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An Overview of Blog and Social Media Environment in India – updated

Blogworks - Overview of blog & social media environment in India.jpg
The Study
Across the globe, the blog and social media environment is evolving rapidly and India is no exception to this. The study is an attempt to capture facts, insights, and learnings for the reader to get a sense of what’s happening on the ground.
The Methodology
Three clear ingredients have gone into preparation of this document:
– Primary Qualitative Research conducted among selected thought leaders
– Use of Secondary Research available from a variety of sources – online and through offline reports
– Intuitive insights and learnings of Team Blogworks based on its participatory work in the Blog and Social Media scene in India
Report Document Consists
Facts and Figures
– Internet in India
– India Mobile
– Impact of Social Media – Global and India
– India traffic – blogging sites and social networks
– Comparative features of Indian social networking platforms
– Analysis of mainstream social networking players
– Analysis of popular blogging platforms
Trends and Insights
– Blogging 2.0
– Thought Leader Survey Highlights
– The report is now available for Rs. 5,000/ USD 100, payable in advance.
To order, write to us at studyreport@blogworks.in

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