Tag Archives: Research

Releasing 'India Social Media Survey Report – Edition 1' in digital format.


The wait is finally over…
We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase at socialmediasurvey@blogworks.in and we will forward them to the e4m team).
However, keeping with our promise of sharing knowledge for the benefit of the community and marketers, we are today releasing an online version of the survey findings! 🙂
The Social Media Survey Report- Edition 1 attempts to capture insights and learnings from Corporates and Marketers of India, to get a sense of what’s really happening on the ground in the rapidly evolving social media environment.
Results and analysis will surely help understand how peers, from across India, view social media (SM) impact on marketing & communication. This will allow the industry to benefit from shared insights and make for educated decisions.
The survey , undertaken by us jointly with exchange4media.com in Dec 2008 & Jan 2009, takes a deep dive into questions that matters to all of us:

  1. Does Social Media enjoy credibility?
  2. Does Social Media impact business?
  3. Is Social Media based used as a sales tool? Or as a buzz tool? Or for engagement?
  4. Do you believe that Social Media impacts purchase decisions?
  5. Do marketers understand Social Media?
  6. What about Agencies? Do they?
  7. Are clients spending money on Social Media?
  8. Do they intend to? 🙂
  9. What are the top metrics that marketers believe in, while calculating RoI
  10. And much more…

Find out what our respondents said? Were you one of them? 🙂 Some sample slides are here:

You can download the full report by going here. Hope you find it useful.
Do share your feedback and any errors you might notice, by writing to us at socialmediasurvey@blogworks.in

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An Overview of Blog and Social Media Environment in India – updated

Blogworks - Overview of blog & social media environment in India.jpg
The Study
Across the globe, the blog and social media environment is evolving rapidly and India is no exception to this. The study is an attempt to capture facts, insights, and learnings for the reader to get a sense of what’s happening on the ground.
The Methodology
Three clear ingredients have gone into preparation of this document:
– Primary Qualitative Research conducted among selected thought leaders
– Use of Secondary Research available from a variety of sources – online and through offline reports
– Intuitive insights and learnings of Team Blogworks based on its participatory work in the Blog and Social Media scene in India
Report Document Consists
Facts and Figures
– Internet in India
– India Mobile
– Impact of Social Media – Global and India
– India traffic – blogging sites and social networks
– Comparative features of Indian social networking platforms
– Analysis of mainstream social networking players
– Analysis of popular blogging platforms
Trends and Insights
– Blogging 2.0
– Thought Leader Survey Highlights
– The report is now available for Rs. 5,000/ USD 100, payable in advance.
To order, write to us at studyreport@blogworks.in

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Empower Social Media in India – Consumer Research

Empower Survey.JPG

The team from EmPower research has been in touch over the fast few weeks regarding their Social Media in India – Consumer Survey.
As keen participants and stakeholders in the blog and social media scene, we are of course interested in knowing more about usage patters and impact, particularly in the India context as there is severe dearth of credible data/ trends.
The survey, perhaps the first of its kind in India, is “…trying to find out people’s understanding, attitudes, and usage with regard to current Social Media in India and their thoughts about the future.” I am told that this survey has been initiated by Empower itself and is not for commercial use by a client of theirs.
You can take the survey here or by clicking the image above. (UPDATE: April 22, 2208) The link has been removed based upon a request by Team Empower. Read below.
I was, however, a bit disappointed after taking the survey. It seems to me that the team that prepared the survey, did not, in all likelihood, seek help from a social media professional in giving sharper focus to the need itself and therefore the questions asked. Same effort could have yielded much greater value. I guess it’s a start in a subject where all of us are learning.
Do participate.
(UPDATE: April 22, 2208) I received an email this morning from Team Empower this morning, asking me to remove the survey from the site as the felt that
“as your comments might influence the respondent’s views and bias the research which is against the ethics of Primary Research.”
Hmmm, I said “I understand your concerns. However, when you do outreach with blogs, you have to be prepared to let the author speak their mind as their own credibility is at stake.
Removing a blog post is considered against blog and social media ethics -once a post goes up, it is not removed. Even corrections are done after striking off the mistake and correcting the previous text that can still be seen. You are allowed to comment on the post and I promise to publish it. If at all I do agree, I will agree to remove the link to the survey. Removing the post is out of the question, but WILL BE required to quote that you have requested me to remove the link – you can decide and let me know if you would prefer that I do so.”
“What we meant was we wanted you to remove the link, so please remove the survey link.” was the reply.
I have told them that I would be capturing the learnings of this episode in a separate post and they were fine with that. This is indeed an interesting chapter in my social media journey where traditional research companies are using social media tools to conduct a studies on blogs & social media usage and impact but aren’t really comfortable with social media logic of opinion & feedback from the very channels they are using.
Another research executive from a significant research company called me this morning for another web 2.0 survey and the questions were vague, at best. I have asked them to email me the questionnaire, which they have. Expect a post capturing my thoughts.

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Link/s for the day 09 April 2007

Google introduces polls in Orkut Community
Google’s social networking site Orkut has introduced polls in its communities. Any member of a community (not necessarily the moderator) can now initiate a poll. The credible part is that while the poll can be deleted by the creator member or the moderator, the contents of the poll itself cannot be edited.
Click below to read Freaktitude.com, a technology blog that details how the Orkut poll works. Click here.
Although Orkut has come under heavy scrutiny with media and government agencies, a poll tool such as this can be a boon to research freaks! However, ensuring that a real person is polling might remain a question mark!

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