Tag Archives: Study

Releasing 'India Social Media Survey Report – Edition 1' in digital format.


The wait is finally over…
We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase at socialmediasurvey@blogworks.in and we will forward them to the e4m team).
However, keeping with our promise of sharing knowledge for the benefit of the community and marketers, we are today releasing an online version of the survey findings! 🙂
The Social Media Survey Report- Edition 1 attempts to capture insights and learnings from Corporates and Marketers of India, to get a sense of what’s really happening on the ground in the rapidly evolving social media environment.
Results and analysis will surely help understand how peers, from across India, view social media (SM) impact on marketing & communication. This will allow the industry to benefit from shared insights and make for educated decisions.
The survey , undertaken by us jointly with exchange4media.com in Dec 2008 & Jan 2009, takes a deep dive into questions that matters to all of us:

  1. Does Social Media enjoy credibility?
  2. Does Social Media impact business?
  3. Is Social Media based used as a sales tool? Or as a buzz tool? Or for engagement?
  4. Do you believe that Social Media impacts purchase decisions?
  5. Do marketers understand Social Media?
  6. What about Agencies? Do they?
  7. Are clients spending money on Social Media?
  8. Do they intend to? 🙂
  9. What are the top metrics that marketers believe in, while calculating RoI
  10. And much more…

Find out what our respondents said? Were you one of them? 🙂 Some sample slides are here:

You can download the full report by going here. Hope you find it useful.
Do share your feedback and any errors you might notice, by writing to us at socialmediasurvey@blogworks.in

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Exchange4Media and Blogworks.in present "India Social Media Survey, Brands and Corporates" Edition 1, December 2008


It was nearly two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground at that time, but social media has now gained sufficient traction, and we may have perhaps contributed in our small way.
Also, a few months ago, we conducted this qualitative study attempting to capture an overview of the blogs & social media environment in India. The insights were invaluable and we knew then it was time to do a deep dive and a conduct a larger survey amongst marketers & corporates.
So, here we are, along with Exchange4Media Group hoping to put together an insightful study based on ‘real inputs’ shared by you & your peers and not speculative theories. This will allow the industry to benefit from shared insights & make for educated decisions.
We need your participation:

  1. You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a report prepared by Blogworks – this will be emailed to you. For it to be a valid entry, you must answer all questions.
Once you have completed your entry, do share your feedback on the questionnaire by writing to survey@blogworks.in.There would be mistakes to learn from & things to do better the next time -we’d appreciate you sharing your thoughts.
Media Partners for the initiative: Impact, Pitch and Exchange4Media.com

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An Overview of Blog and Social Media Environment in India – updated

Blogworks - Overview of blog & social media environment in India.jpg
The Study
Across the globe, the blog and social media environment is evolving rapidly and India is no exception to this. The study is an attempt to capture facts, insights, and learnings for the reader to get a sense of what’s happening on the ground.
The Methodology
Three clear ingredients have gone into preparation of this document:
– Primary Qualitative Research conducted among selected thought leaders
– Use of Secondary Research available from a variety of sources – online and through offline reports
– Intuitive insights and learnings of Team Blogworks based on its participatory work in the Blog and Social Media scene in India
Report Document Consists
Facts and Figures
– Internet in India
– India Mobile
– Impact of Social Media – Global and India
– India traffic – blogging sites and social networks
– Comparative features of Indian social networking platforms
– Analysis of mainstream social networking players
– Analysis of popular blogging platforms
Trends and Insights
– Blogging 2.0
– Thought Leader Survey Highlights
– The report is now available for Rs. 5,000/ USD 100, payable in advance.
To order, write to us at studyreport@blogworks.in

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