Tag Archives: Trends

Exchange4Media and Blogworks.in present "India Social Media Survey, Brands and Corporates" Edition 1, December 2008


It was nearly two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground at that time, but social media has now gained sufficient traction, and we may have perhaps contributed in our small way.
Also, a few months ago, we conducted this qualitative study attempting to capture an overview of the blogs & social media environment in India. The insights were invaluable and we knew then it was time to do a deep dive and a conduct a larger survey amongst marketers & corporates.
So, here we are, along with Exchange4Media Group hoping to put together an insightful study based on ‘real inputs’ shared by you & your peers and not speculative theories. This will allow the industry to benefit from shared insights & make for educated decisions.
We need your participation:

  1. You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a report prepared by Blogworks – this will be emailed to you. For it to be a valid entry, you must answer all questions.
Once you have completed your entry, do share your feedback on the questionnaire by writing to survey@blogworks.in.There would be mistakes to learn from & things to do better the next time -we’d appreciate you sharing your thoughts.
Media Partners for the initiative: Impact, Pitch and Exchange4Media.com

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Internet Trends 2008 – Contributory Piece for 'Mint'


Today’s Mint has a special year-end edition of their marketing & advertising/ management & strategy supplement featuring opinion from a few people on summary of this year and what to expect in 2008.
I was invited to share my thoughts on Internet Trends in 2008. I am putting a part of the text today (will perhaps put the full text tomorrow), but you can read the complete piece and more here.
Here we go:
Each year, a few trends gain momentum and reach tipping point. The mobile phone is one such change of recent times. Will 2008 be the year of the Internet? It promises to be an interesting year as a lot of the hype around blogs, consumer-generated media, Web 2.0 settles down; as the lines between the mobile and the Internet blur; as technology seems less overwhelming to the masses. The great thing that 2007 did was take away the fear of technology from many. Thanks to networking websites such as Orkut, people who would never venture beyond their email boxes are “poking” each other on Facebook.
So, what to expect in 2008? Here’s my list:

  1. Internet marries the mobile: Affordable handsets allowing EDGE and WLAN connectivity, combined with huge penetration of mobiles, would likely ensure that more and more people are consuming the Internet on the go.
  2. Always-on Internet: High-speed connectivity through mobile, exponential increase in Wi-Fi hot spots and talk about rapid deployment of WiMax, all promise always-on Internet connectivity.
  3. Life shifts online: We are romancing the government with online filing of tax returns; applying for passports online; meeting friends online and enjoying peer-to-peer gaming. What’s more, the Internet is fast becoming the new operating system—you don’t need software, just a device to access the Internet.
  4. (more…)

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